Embracing progress is more than focusing on one aspect of training; it's combining factors to become a better, healthier, and stronger you.
Whether it’s cycling coaching, running training, personal training or nutrition support, Aidan King Coaching and Fitness is here to help.
What services we offer
Cycling coaching
Duathlon coaching
Personal training (coming soon)
coming soon
Running coaching
Hydration and nutrition support
As well as the above core services, I have partnerships with some small businesses. Working with local companies to support each other is part of the community I want to build.
Besides our regular services, we host workshops, talks and meet-ups. Feel free to get involved with the community.
With years of experience across all aspects of coaching and fitness, I am here to support you in achieving your desired outcomes. Having an interpersonal coaching style, I believe the way to make progress sustainable is to know each other in the real world and not just behind a screen.
Learn more about me and how I started this journey, and start to build the connections to make this more than a training process.
Brands and Partners
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Nopinz
The best in the business for kit. I have been lucky enough to work with North Devon brand Nopinz for a couple of years now.
From time trials to gravel racing, their kit goes above and beyond in comfort and aesthetics and is one of the fastest kits on the market across their ranges.
Get 10% off your Nopinz haul with ‘AIDAN10’ at http://nopinz.com
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Puresport
Paving the way in the hydration and supplement market, Puresport are one of the newer brands I have been lucky enough to work with.
From recovery supplements to improving physical and mental strength, Puresport are the go to for all things health and fitness.
Not to mention their best-selling electrolytes, rehydrated and restoring lost sodium, magnesium, potassium and calcium.
Get 10% off with ‘AKCCOACHING’ or https://puresport.co/AKCCOACHING
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Flowbio
Being able to hydrate is one thing, but how do you monitor or even know where to start with how much and with what?
That is where Flowbio comes in. A wearable sensor that tracks and analyses your sweat in real time to give you an accurate breakdown of your sweat.
This allows you to be able to see how much you sweat, and see how much sodium you lose in it, allowing their app and me as a coach to not only to plan your hydration plan but also how it can affect your performance and how to set you up for the events you’re doing.
We can also get you your own Flowbio sensor so be sure to come and try one out then head home with your own.
Get in touch to find out more.
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Styrkr
Big endurance days out or that short time trial, we all need to fuel our rides and our training.
Anything over zone 2 and your body will be using carbohydrate for energy to fuel your workload. That is where Styrkr comes in, creating great tasting, fully natural and easy to eat carbohydrate bars, gels and drink mixes.
Styrkr have got me across the finish line of various national time trials as well as some gruelling endurance events such as Everesting’s, Mallorca 312, multiple 24 hour rides and L’Etape Du Tour.
Get in touch to order yours.
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LCS Fitness and therapy
For all your recovery, rehabilitation and treatment needs.
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Core Bike Fit
For all your bike fitting, servicing and new bike needs.
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Redshift
For all your bike packing, gravel bike and commuting components.
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Finlay Williams Creative
Creating the image of a business is crucial for continuity. Working with Finlay Williams has been part of that in the early stages of the rebrand in 2026.
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Ecoswash
Ecoswash is a performance-driven, eco-conscious laundry brand designed for active lifestyles. Our ultra-concentrated laundry sheets deliver a powerful clean without harsh chemicals, plastic waste, or bulky bottles—perfect for refreshing activewear, everyday laundry, and everything in between. Lightweight, travel-ready, and planet-friendly, ecoswash helps people Finish Fresh no matter how hard they train, move, or play.
